Dear SAFREA members,
There’s much to be said about the amplification of ‘the man on the street’ on social media. Good or bad, these platforms give rise to voices that would, ordinarily, be unheard. Societal ills such as gender inequality, patriarchy and mental illness are just a few that have been highlighted on the public agenda.
As freelancers, we’re particularly prone to isolation, which can be a breeding-ground for anxiety, stress and depression. We’re also very likely to get ‘lost in translation’ as we negotiate our flexibility across digital channels. The written word, which we rely heavily on, is often stripped of nuance, emotion and an opportunity to negotiate or placate in real time.
This month, I would like to send out a call to all of us to use our association to build and support each other. If you’ve never attended one of our coffee clubs, do make an effort to join us as we put faces to the names we often see online. I believe that this builds camaraderie and enables relationships that go a long way in creating a sustainable organisation. And if you can’t attend, then reach out via phone or whichever channel suits you.