These rates are under review and will be updated soon. 

Safrea typical rates are provided as a guideline to help freelancers ensure that they charge a rate that can feasibly cover their business expenses.

Safrea works to raise the professional standing of freelancers in the media field, and promotes professional standards and ethical conduct by both freelancers and their clients. Safrea recommends the following minimum rates as being fair and equitable industry standards, which employers should honour.

Please note that all rates exclude VAT.

PHOTOGRAPHS SUPPLIED AS STOCK IMAGES (NOT SPECIFICALLY COMMISSIONED)

The following typical rates are for images supplied as stock images, that is images that are not specifically commissioned, and are rates per image supplied to the editorial market, based on the size that the image is used in the publication.

Cover : from R1 815.00 ea

DPS : from R 907.50 ea

Full page: from R 605.00 ea

Half page < FP: from R 495.00 ea

Quarter page & smaller: from R 440.00 ea

PHOTOGRAPHIC BASE USAGE RATES (BUR)

Ownership, copyright and terms of usage should be negotiated prior to commencement of the job.

The BUR is a combination of the photographer’s overheads and creative fee and is limited by time constraints.

Half-day rates are charged at 55% of full day rate. Use of an assistant will remain up to the photographer’s discretion at a fee of 15% of BUR.

Advertising/Aerial/Creative R5 250.00 / 10 hour day

Catalogue/Corporate/Industrial R3 850.00 / 9 hour day

Advertorial/Promotions/Books (with by-line) R3 250.00 / 8 hour day

Editorial (with by-line) R2 750.00 / 8 hour day

Pre & Post Production work R275.00 per hour or part thereof.

Based on normal business hours 8am-5pm Monday to Friday.

The following prices are based on the supply of photographic images not including material costs, which will be quoted separately as required. These charges are based on use of the photographs in RSA only. All other costs related to the shoot are not included.

RATES FOR THE SUPPLY OF DIGITAL IMAGES

Digital capture fee (DCF) R165.00 per capture

Retouching R330.00 per hour

Supply of final image CD R165.00 per CD

Supply of final image DVD R275.00 per DVD

To avoid any misunderstandings, SAFREA recommend that a written agreement stating full terms and conditions, is entered in to prior to commencement of work.

See SAFREA Recommended Terms & Conditions for Editorial, and for Assignment Photography.

For further information go to www.appa.org.za.